When companies first began marketing products and services to a mass consumer base, it was a very one-sided process. Businesses would use tactics to try and persuade the largest number of people possible to buy their brands rather than identify and provide what consumers actually wanted.
As times changed, so did the means of reaching new markets. Whereas direct mail, catalogs, and other forms of mass advertising may have worked in the past, they were losing effectiveness in the face of an emerging individualistic society. Consumer demands began to change. People didn’t want to wade through a multitude of marketing messages that didn’t apply to their unique situations.
A new era had arrived where consumers only wanted to be exposed to promotions that spoke directly to their current interests, likes, wants and needs. They wanted to be treated as individuals. This was the catalyst that sparked the notion of One-to-One Marketing.
One-to-One Marketing allows Market America to always have a finger on the pulse of the marketplace through an expansive global network of UnFranchise Business Owners. Each UnFranchise Business Owner is able to build personal relationships with a core group of customers, learn about each one’s specific needs, and then fulfill those needs. This helps the UnFranchise Business Owner establish lifetime value with every customer.
Essentially, the One-to-One Marketing component of Market America’s business model restores personalized customer service on a global scale.
In many ways MA is a cross between QVC and Amazon
We liken unto QVC.com because, as a product broker, we are presented 1000’s of products. We only take the most market driven and unique products. QVC sells direct to the consumer over TV using someone to explain the product to the viewer. We do the same thing on the internet and use UFO’s (UnFranchise® Owners) to explain the product and educate the customer. The company is annualizing at $500 million in retail sales and growing at 25% per year to reach $1 billion within a year or two.
We liken unto amazon.com in that we have aggregated millions of products and services into one shopping experience. Over 35 million products and services can be accessed through each individual web portal. Each web portal has over 2000 name brand stores/companies (e.g. Macy's, Sears, Buy, Nordstrom, Dell, Victoria’s Secret, Circuit City, Barnes & Noble) in additional to the 2500 exclusive ma branded products/services. Therefore, each web portal is the largest Internet shopping site on the planet!
People actually get paid to shop and for leading to others who shop.We have sophisticated software that tracks who leads to who resulting in rewards, commissions, and a residual income.
Copyright - Launch Platform Enterprises, 614-233-1227 / Web Design